BRAND STORY

My love for long hair is a deeply ingrained obsession.

As a child, I used to run with braided pigtails, the feeling of my hair flying in the wind remaining one of the most vivid memories of my youth. As I grew older, my desire to look beautiful grew stronger. Perming and styling my hair became routine, but it didn’t take long for my once smooth, shiny locks to become dry, frizzy, and split-ended. Every time I combed and saw strands falling out, my heart ached with helplessness.

I longed for a product that could both style my hair easily and take good care of it. Then, by chance, I discovered the hot air brush. Its all-in-one blow-dry and styling design instantly won me over. But at the time, products on the market were either underpowered with poor styling results, or ran too hot and still damaged hair. I couldn’t find one that truly satisfied me.

"Why not create a better hot air brush myself?" Once this thought emerged, it never left my mind.

I immersed myself in the world of hot air brush development, diving into everything from aerodynamics and temperature control technology to the choice of bristle materials and ergonomic design, leaving no detail overlooked. To create a truly professional product, I sought out top-tier manufacturers in the industry, spending countless hours in the lab with engineers, refining and perfecting. We debated how to balance airflow speed and temperature, tested how different bristle materials affected hair pulling, and calibrated settings for different hair types.

After hundreds of days and nights, and countless structural adjustments and performance tests, our first hot air brush was finally born. But I knew deep down that a great product is never created overnight. After launch, I gathered feedback from thousands of users, optimizing bit by bit and iterating time and again—from grip weight and temperature precision to noise levels and battery life.

Today, our product line has grown—from high-speed models for efficient styling to low-speed versions perfect for students and beginners. We remain committed to offering affordable prices, so everyone, regardless of budget, can enjoy a styling experience that cares for their hair.

From a long-haired enthusiast to the founder of a hot air brush brand, I’ve always held onto that initial obsession: to empower everyone who loves beauty to style their hair freely, and to ensure every strand is treated with gentleness, even while being styled.

The road ahead is long, but we will continue to stay true to our founding philosophy, dedicating ourselves to product development and guarding every passion for beauty with exceptional experiences.